Tool Factory

Best free SEO tools for 2027

The best free SEO setup for a small site in 2027 is Google Search Console and Bing Webmaster Tools for real search data, plus a few browser tools for robots.txt, schema, and tracking links. Here are 5 free tools we built and 5 free tools from Google and Bing. No signup for any of them.

Free SEO tools on Tool Factory

We built these, so we list them first. They run in your browser.

  1. UTM Builder

    Add utm_source, medium, campaign, and optional fields, or generate a batch from CSV.

  2. Robots.txt Builder

    Write user-agent groups, allow or disallow paths, add a sitemap, then copy or download robots.txt.

  3. Schema Markup Validator

    Paste JSON-LD or a script tag, validate structure, then copy a pretty-printed document.

  4. Domain Age Checker

    Enter a domain to query public RDAP, or paste WHOIS/RDAP text to parse creation and expiry dates locally.

  5. CPM Calculator

    Enter cost and impressions to see CPM, or switch modes to solve cost, impressions, or CPM from CPC and CTR.

Free tools from Google and Bing

Not ours. Free, and worth setting up first.

  1. Google Search Console

    See which searches show your site, which pages are indexed, and submit a sitemap.

  2. Bing Webmaster Tools

    The Bing version of Search Console. Bing results also feed some AI assistants.

  3. Google Rich Results Test

    Check whether Google can read the structured data on a live page.

  4. PageSpeed Insights

    Measure how fast a page loads on phones and desktops, with fixes to try.

  5. Google Business Profile

    For local businesses: the free listing that shows in Google Maps.

A simple order to set them up

  1. Verify your site in Google Search Console and Bing Webmaster Tools, then submit your sitemap.
  2. Build or check your robots.txt so you are not blocking pages by mistake.
  3. Add schema to your main pages and check it with a schema validator and the Rich Results Test.
  4. Tag every ad and email link with UTM codes so you know what sent each visitor.
  5. If you serve a local area, fill out your Google Business Profile completely.

Frequently asked questions

What free SEO tools does a small business need in 2027?

Start with Google Search Console and Bing Webmaster Tools, because they show real search data for your own site. Add a robots.txt builder, a schema markup validator, and a UTM builder for tracking links. All of them are free.

Are the Tool Factory SEO tools really free?

Yes. There is no signup and no paid tier. The tools run in your browser. The domain age checker sends only the domain name to a public RDAP server.

Why are Tool Factory tools listed first?

Because this is the Tool Factory site and we built them. The Google and Bing tools below are not ours, and nobody paid to be on this page.