Markup Calculator

Turn cost and a markup percent into selling price, profit, and implied margin — or start from cost and price to see both percents. Markup is on cost; margin is on selling price.

Price + profit
Markup vs margin
Stays on your device

A markup calculator answers a pricing question: if this item costs a known amount, what selling price matches the markup you want, and what margin does that imply? Enter cost plus markup %, or cost plus selling price. A third mode starts from a desired margin % and returns the matching price and equivalent markup.

The formula is markup % = ((selling price − cost) / cost) × 100. Selling price = cost × (1 + markup % / 100). Profit is the dollar difference. Margin % uses the same profit over selling price, not cost — so a 25% markup is a 20% margin, not the same number. People also search this as a markup percentage calculator; there is no second URL for that alias.

Results are educational estimates, not tax or accounting advice. Everything runs in your browser. Totals never leave the device, and there is no account.

Browse more calculators on the Finance hub, or open the straight line depreciation calculator, break even sales calculator, monthly budget template, and 403b calculator. For campaign URLs, use the UTM builder.

How to use the markup calculator

Choose a mode: cost + markup %, cost + selling price, or cost + desired margin %.
Enter a cost greater than 0.
Enter the matching second number for that mode (markup %, price, or margin %).
Read selling price, profit dollars, markup %, and margin %.
Remember markup is on cost and margin is on selling price — they will not match.

Frequently asked questions

How does a markup calculator work?

A markup calculator starts from cost and either a markup percent or a selling price. Markup % = ((selling price − cost) / cost) × 100. From cost and markup % it returns selling price, profit dollars, and the implied margin %. From cost and selling price it returns markup % and margin %. An optional third mode uses a desired margin % to solve selling price and the equivalent markup %.

What is the markup formula?

Markup percent = ((selling price − cost) / cost) × 100. Selling price = cost × (1 + markup % / 100). Profit = selling price − cost. Example: $80 cost and 25% markup is a $100 selling price, $20 profit, and a 20% margin.

What is the difference between markup and margin?

Markup is on cost. Margin is on selling price. The same $20 profit on an $80 cost is a 25% markup ((100 − 80) / 80) and a 20% margin ((100 − 80) / 100). A 50% margin is a 100% markup: you double the cost so half of the selling price is profit. They are related but never the same number except at 0%.

How do I find selling price from a desired margin?

Selling price = cost / (1 − margin % / 100). The equivalent markup is ((selling price − cost) / cost) × 100, which is also margin / (1 − margin / 100). A 20% margin on $80 cost is a $100 price and a 25% markup. Desired margin must be less than 100% — a 100% margin would need an infinite price.

Is this the same as a markup percentage calculator?

Yes. People also search for a markup percentage calculator. That name points at this same markup calculator page. There is no second URL for that alias.

What numbers can I enter?

Cost, markup %, selling price, and desired margin must be finite and non-negative. Cost must be greater than 0 because markup divides by cost. Selling price can be 0 or more; below cost the markup and margin are negative. Margin is blank when selling price is 0 because that percent divides by price.

Does this markup calculator upload my numbers?

No. Cost, markup percent, selling price, and desired margin are calculated in your browser. Nothing is sent to a server or stored on our side.

Is this tax or accounting advice?

No. Results are an educational estimate of markup and margin from the numbers you enter. Taxes, discounts, freight, and how your books treat cost of goods can differ. Check a qualified advisor before you set prices or file.